Vail Resorts Retail was previously known as Specialty Sports Venture which was established in 1994, by the Gart family, whose legacy in sports retailing began with the unforgettable Gart Bros. Sporting Goods business. What developed from this foundation, was a unique business model—a chain of specialty stores in the ski, golf, bike, and fly fishing markets. In April 2010, Vail Resorts acquired the remaining interest in SSV. As part of that transition, the corporate office relocated to the Vail Resorts' corporate office in Broomfield, CO. Today, Vail Resorts Retail is the premier outdoor specialty retail company in the industry, supporting the luxury, destination and local guests of Vail Resorts. As the largest snowsports retailer in the U.S., we own and operate over 250 locations throughout the US and Canada in the retail and rental space with over 90 different store names/brands.
Vail Resorts Retail offers a variety of retail and rental experiences, including those that are directly tied to resort operations, locations that are en route to ski areas and urban market locations that serve as a local connection to the Epic experience through pass sales, retail sales and equipment rentals. Each of our stores is tailored to specialize in product and service offerings that best meet the needs of our unique guests. We operate many different kinds of retail experiences, including branded doors, specialty rental shops at the base of chairlifts, luxury retail stores and a variety of options that cater to resort locals and families. With unparalleled access to products and merchandise, industry experts, our store network size and variety, unique vendor partnerships and unmatched service levels, we connect guests to their mountain experience and contribute to their overall experience of a lifetime.
Our rental and retail stores are located across the US and Canada, including all major Vail Resorts locations, along Colorado’s Front Range, in Lake Tahoe and the San Francisco Bay Area, in the North East and in Whistler, Canada. We’re incredibly lucky. Our employees wake up each day in some of the most beautiful places on the planet. Please visit our stores’ websites to learn more about what makes each location unique and our rentals websites www.RentSkis.com & www.skirentals.com - an easy online booking system for guests visiting the top resorts in the U.S. and Canada to start your next adventure.