Vail Resorts Retail was previously known as Specialty Sports Venture which was started in 1994, by the Gart family, whose legacy in sports retailing began with the unforgettable Gart Bros. Sporting Goods business. What developed from this foundation was a unique business model—a chain of specialty stores in the ski, golf, bike, and fly fishing markets. Today, with over 150 locations, SSV is one of the largest specialty retailers in the country. A combination of flagship stores, retail & equipment rental shops, each unique location maintains a distinct inventory, staff and local experience.
In April 2010, Vail Resorts acquired the remaining interest in SSV. As part of that transition, the corporate office relocated to the Vail Resorts' corporate office in Broomfield, CO. The Vail Resorts family of companies is the premier mountain resort company in the world and a leader in luxury destination-based travel at iconic locations. We are a world-class collection of mountain resort, hospitality, real estate, retail and transportation companies operating in the United States, the U.S. Virgin Islands and the Dominican Republic. Our employees wake up each day in the most beautiful places on the planet, even when it rains. Or snows. Or shines. We hone our passions on a year-round playground. We strike the perfect balance between work and play. We have a great respect for nature. We are dedicated delivering exceptional guest service. Working for the Vail Resorts family is an instant conversation piece and creates lifelong memories. But most of all, it is the opportunity to be part of a prestigious, exceptional organization whose brands are instantly recognizable around the world, and whose mission is built around enjoying life to its fullest.
And play, they do—at the country’s premier outdoor destinations. Our retail stores are located in all of the major Colorado resorts, and along Colorado’s Front Range, as well as at Heavenly Resort in South Lake Tahoe, CA, and in the San Francisco Bay Area. The retail focus is snowsports, cycling, golf or fly fishing, depending on location and season. But, retail isn’t all we do. We also specialize in ski rentals through our websites www.RentSkis.com & www.skirentals.com - an easy online booking system for guests visiting the top resorts in the U.S. and Canada.
Across the board, whether it’s skiing Lake Tahoe, or biking on the Front Range, we are one of the industry’s top retailers—the #1 Trek bicycle dealer in the nation, and among the top 3-5 dealers for snowsports’ biggest vendors. Whether it’s retail and rentals, or services like ski and bike tuning, outdoor enthusiasts have come to rely upon the SSV model—though they may not know it—to begin their ski, bike, golf and fly fishing journeys. Please visit our stores’ websites to learn more about what makes each location uniquely the best.