Collection: About Us

OUR GOAL: To Passionately Provide Gear and Services for the ULTIMATE Outdoor Experience!

If skiing, cycling, or fly fishing can be listed among your passions, there’s a good chance you’ve visited a Vail Resorts Retail shop at some point along your journey. But, you’d probably never know it. Despite having over 250+ locations in the continent's premier outdoor destinations, you won’t find yourself in a sterile, cookie-cutter, big box store. In fact, all of our stores have a different look and feel, a customized product selection based on geographic location, and a unique staff of local pros who provide the expertise and customer service we are known for.

Having a family of shops gives us the flexibility to provide better brand selection and lower prices for our customers. And by committing to our specialty sports philosophy and respecting the unique personalities of each location, we’ve been able to fulfill the vision we had when the company started in 1994—to be the best specialty sports store in each of our markets.

Thanks for visiting the online home of Vail Resorts Retail. We invite you to explore the company behind the nation’s best outdoor specialty retailers.